The Story Behind the Ford MENA x Maraseel Collaboration
When Ford MENA set out to honor Arab American Heritage Month, they didn’t look for aesthetics or trends. They looked for truth. And they found it in Maraseel; a brand rooted in story, language, and legacy. This special project brought Arabic calligraphy, cultural values, and heartfelt representation to life in Dearborn, Michigan, and reminded us that when a brand is built with soul, it doesn’t need to ask to be seen. It simply is.
