When Ford MENA set out to honor Arab American Heritage Month, they didn’t look for aesthetics or trends. They looked for truth. And they found it in Maraseel; a brand rooted in story, language, and legacy. This special project brought Arabic calligraphy, cultural values, and heartfelt representation to life in Dearborn, Michigan, and reminded us that when a brand is built with soul, it doesn’t need to ask to be seen. It simply is.
Did you know? We were assigned a month! In theory: Arab American Heritage Month is a time to celebrate and recognize the contributions of Arab Americans to the cultural, economic, and political fabric of the United States. However, like any “heritage or history” month, there are pros and possible cons to having it. We will be getting technical and as objective as possible with this today. Pros: Visibility: Arab American Heritage Month provides a platform to raise awareness and educate the public about Arab Americans, their history, culture, and contributions. This helps to promote a more inclusive and diverse society, and combat stereotypes and discrimination. Community building: Arab American Heritage Month brings together members of the Arab American community, providing...
